Assignment 7| Creative Brief



https://youtu.be/X24xeOdLHqc?si=lELx38Q7vLj47o7a


Client: Nestle


Product Category: Instant Noodles


Brand Name: Maggi


Advertisement: 35 sec TV Commercial


Target Audience: 13,14- 30's


Competitive frame:

Strengths- It has a legacy and the taste and richness of the flavours is also one of its strengths. There are variety of flavours of maggi also the way they showcase their ad is commendable. 

Weakness- Health Issues is one of the biggest weakness of maggi as it was banned once .

Opportunities- It is non-sticky and also has extra sauces and varieties which eventually increases the oppurtunities for maggi to compete in the market.

Threats- Knorr, Ill effects of Maggi.


Consumer Belief: It is very much affordable and convenient, also it can be bought from almost all the stores. 


Ad Objective: Tasty, more flavors, many options/varieties, constant


Key selling message: Fast to cook & easy to eat.


Mandatory Inclusions: Brand name, music, product.


Appeal: Music(nostalgia), happiness, emotional.


Tonality: Playful, bonding.


Brand personality: Family, happiness, togetherness.


Key response to the ad: Makes people happy and brings a smile in their face.


Reasons to believe: Legacy, constant from generations.

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