Assignment 6 | Brand Names

Popular posts from this blog

Vaidehi R | 231ADP20 |

Image
OpenAI's Leadership Turmoil OpenAI faced a crisis when CEO Sam Altman was unexpectedly removed by the board due to concerns regarding his abusive behaviour and management of AI safety. This was a major shock for the company as Altman had already established his presence in the company well versed. Although he was removed by the boards, due to the immense pressure from the employees and the investors, the board had to retrieve the decision and Sam Altman was  reinstated on November 22. OpenAI OpenAI is a non-profit research company that develops AI with the goal of being beneficial to humanity. It conducts research in areas like machine learning, deep learning and reinforcement learning. It was founded in 2015 by a group of tech visionaries like Sam Altman, Greg Brockman, Ilya Sutskever, John Schulman and Wojciech.  Altman and Tesla CEO Elon Must were co-chairs of the organization. In the beginning, OpenAI started with $1 billion in funding which was provided by Altman, Musk, A...
Read more

Assignment 13 | Three Types Of Body Copy

Image
  Method 1 : Using the 5 pointers Example : A smile that can enlighten the hall and your mind. Your bright teeth can just show up everywhere. Colgate Visible White is a standout product, that protects your enamel and keeps your breath fresh. So Enlighten your smile with Colgate Visible White. Breaking down the copy:  Elaboration:  A smile that can enlighten the hall and your mind. S ubstantiation:  Your bright teeth can just show up everywhere. Product Benefits:  Colgate Visible White protects your enamel and keeps your breath fresh. Competition: Standout product Call to Action:  Enlighten your smile with Colgate White. Method 2: The transition from headline to the body with the benefits and call to action in only 20-25 words. Example: This dazzling smile always wins. Embrace your smile with the stunning transformation. Colgate Visible White, Enriches your radiant smile by protecting your enamel and whitening your teeth. Method 3: Long body copy with 150 wo...
Read more

Assignment 11| Coke Zero Radio Script

Image
  Agency: VR Client: Coca Cola Medium: Radio Title: Just chill with coke Length: 30-second spot Narrators: Shahid Kapoor, Alia Bhatt Voice Director: Warm, Chill, Fun SFX: Train leaving sound Alia: Bohoth garmi hai yaar Shahid: Just chill Alia: Chill? SFX: Bottle opening sound Alia: Coca Cola Zero Sugar? SFX: Shahid gulping sound Shahid: Wanna try? SFX: Bottle sound SFX: Alia gulping coke sound (bg song) Alia: Tanda hai Shahid: Aur Zero Sugar bhi Alia and Shahid together: Just Chill Chill, Just Chill
Read more