Assignment 1 | Consumer Behaviour Profile

 


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Vaidehi R | 231ADP20 |

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OpenAI's Leadership Turmoil OpenAI faced a crisis when CEO Sam Altman was unexpectedly removed by the board due to concerns regarding his abusive behaviour and management of AI safety. This was a major shock for the company as Altman had already established his presence in the company well versed. Although he was removed by the boards, due to the immense pressure from the employees and the investors, the board had to retrieve the decision and Sam Altman was  reinstated on November 22. OpenAI OpenAI is a non-profit research company that develops AI with the goal of being beneficial to humanity. It conducts research in areas like machine learning, deep learning and reinforcement learning. It was founded in 2015 by a group of tech visionaries like Sam Altman, Greg Brockman, Ilya Sutskever, John Schulman and Wojciech.  Altman and Tesla CEO Elon Must were co-chairs of the organization. In the beginning, OpenAI started with $1 billion in funding which was provided by Altman, Musk, A...
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Assignment 7| Creative Brief

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https://youtu.be/X24xeOdLHqc?si=lELx38Q7vLj47o7a Client: Nestle Product Category: Instant Noodles Brand Name: Maggi Advertisement: 35 sec TV Commercial Target Audience: 1 3,14- 30's Competitive frame: Strengths -  It has a legacy and the taste and richness of the flavours is also one of its strengths. There are variety of flavours of maggi also the way they showcase their ad is commendable.  Weakness - Health Issues is one of the biggest weakness of maggi as it was banned once . Opportunities -  It is n on-sticky and also has  extra sauces and varieties which eventually increases the oppurtunities for maggi to compete in the market. Threats- Knorr, Ill effects of Maggi. Consumer Belief: I t is very much affordable and convenient, also it can be bought from almost all the stores.  Ad Objective: Tasty, more flavors, many options/varieties , constant Key selling message : Fast to cook & easy to eat. Mandatory Inclusions: Brand name, music, product...
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Assignment 4 | Advertisement Analysis

  Dove | #StopTheBeautyTest Advertisement Link :-  https://youtu.be/E3kWzRB6Yy8 The Target  Audience The message of the ad is concentrating on  women especially young women.  The Key Selling Message Body positivity is the main focus of the ad. It also gives the message of stopping the beauty test which is being done by the society and also promotes self love. Other Allied Messages The ad also shows the audience that beauty lies in everyone and that one should look towards their beauty and not their flaws.  The Tone Of The Ad Emotional, Serious, Inspiring. The Appeals Used In The Ad Emotional appeal Emotions Used in The Ad There are several emotions used in the ad like self love, confidence and self-esteem which brings an inspiring theme and therefore the ad would be remembered by the audience. Ad Production This ad is an Institutional ad which makes the society aware about what real beauty is and what it is like to be finding the flaws in ones beauty. By s...
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