Assignment 1 | Consumer Behaviour Profile
Assignment 6 | Brand Names
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Assignment 8| Taglines
" I'm lovin' it" Have some more A place meant to be Room of happiness Grab your happy meal Let every Bite be Enjoyed "It's finger lickin good" Too yumm Worth to be in your tummy Break your diet, Have your chicken Wealth of experience Crave for the best "Have a break, have a KitKat" Stress-free moments begin with KitKat Crave for the breaks Crush and Crunch, Feel the Munch Enjoy your breaks Crack your day with a break "Just do it" Dream to Inspire Move Forward Make your wings fly Way to goo Be the Guardian "Think different" Being Innovative Embellish your story Enhance your Guardian Let life be simplified Be Unique
Assignment 4 | Advertisement Analysis
Dove | #StopTheBeautyTest Advertisement Link :- https://youtu.be/E3kWzRB6Yy8 The Target Audience The message of the ad is concentrating on women especially young women. The Key Selling Message Body positivity is the main focus of the ad. It also gives the message of stopping the beauty test which is being done by the society and also promotes self love. Other Allied Messages The ad also shows the audience that beauty lies in everyone and that one should look towards their beauty and not their flaws. The Tone Of The Ad Emotional, Serious, Inspiring. The Appeals Used In The Ad Emotional appeal Emotions Used in The Ad There are several emotions used in the ad like self love, confidence and self-esteem which brings an inspiring theme and therefore the ad would be remembered by the audience. Ad Production This ad is an Institutional ad which makes the society aware about what real beauty is and what it is like to be finding the flaws in ones beauty. By s...