Assignment 13 | Three Types Of Body Copy

 

Method 1 :

Using the 5 pointers



Example :

A smile that can enlighten the hall and your mind. Your bright teeth can just show up everywhere. Colgate Visible White is a standout product, that protects your enamel and keeps your breath fresh. So Enlighten your smile with Colgate Visible White.




Breaking down the copy: 

Elaboration: A smile that can enlighten the hall and your mind.

Substantiation: Your bright teeth can just show up everywhere.

Product Benefits: Colgate Visible White protects your enamel and keeps your breath fresh.

Competition: Standout product

Call to Action: Enlighten your smile with Colgate White.







Method 2:

The transition from headline to the body with the benefits and call to action in only 20-25 words.


Example:

This dazzling smile always wins.

Embrace your smile with the stunning transformation. Colgate Visible White, Enriches your radiant smile by protecting your enamel and whitening your teeth.







Method 3:

Long body copy with 150 words long in a testimonial style including product benefits and features.


Idea: Story of a young woman who passed her interview with her confident smile.



Copy: 

"I was so devastated as I always become nervous and anxious when I come across interviews. Facing too many people in a room was always a big trouble for me. People always motivated me to be confident in all terms but I always messed it up while facing them. But in that one particular interview, although I was nervous I approached it with a smile. The interviewer was so impressed by the way I presented which made me smile even more confidently. I realized that my confidence was hidden in my smile."

- Divya



Embrace your smile with Colgate Visible White.








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