Posts

Vaidehi R | 231ADP20 |

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OpenAI's Leadership Turmoil OpenAI faced a crisis when CEO Sam Altman was unexpectedly removed by the board due to concerns regarding his abusive behaviour and management of AI safety. This was a major shock for the company as Altman had already established his presence in the company well versed. Although he was removed by the boards, due to the immense pressure from the employees and the investors, the board had to retrieve the decision and Sam Altman was  reinstated on November 22. OpenAI OpenAI is a non-profit research company that develops AI with the goal of being beneficial to humanity. It conducts research in areas like machine learning, deep learning and reinforcement learning. It was founded in 2015 by a group of tech visionaries like Sam Altman, Greg Brockman, Ilya Sutskever, John Schulman and Wojciech.  Altman and Tesla CEO Elon Must were co-chairs of the organization. In the beginning, OpenAI started with $1 billion in funding which was provided by Altman, Musk, A...

Assignment 13 | Three Types Of Body Copy

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  Method 1 : Using the 5 pointers Example : A smile that can enlighten the hall and your mind. Your bright teeth can just show up everywhere. Colgate Visible White is a standout product, that protects your enamel and keeps your breath fresh. So Enlighten your smile with Colgate Visible White. Breaking down the copy:  Elaboration:  A smile that can enlighten the hall and your mind. S ubstantiation:  Your bright teeth can just show up everywhere. Product Benefits:  Colgate Visible White protects your enamel and keeps your breath fresh. Competition: Standout product Call to Action:  Enlighten your smile with Colgate White. Method 2: The transition from headline to the body with the benefits and call to action in only 20-25 words. Example: This dazzling smile always wins. Embrace your smile with the stunning transformation. Colgate Visible White, Enriches your radiant smile by protecting your enamel and whitening your teeth. Method 3: Long body copy with 150 wo...

Assignment 12 | Writing A Television Commercial Script

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Method 1 Reverse engineering an Ad. Writing the script for an existing commercial.                                                              https://youtu.be/_UGC9QrAdKg?si=j5BxYQqyI60JKveY   Method 2 Ad 1 Creating a new ad for Cadbury Diary Milk Silk.  Shooting Location : Home (Night time) during Diwali Festival. Actors : A Young Kid, a teenage girl, and her boyfriend. Ad 2 Creating a commercial for Pepsico Sizzlin' Hot Range. Shooting Location : Classroom Actors : Student 1, Student 2, Professor, Children.

Assignment 11| Coke Zero Radio Script

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  Agency: VR Client: Coca Cola Medium: Radio Title: Just chill with coke Length: 30-second spot Narrators: Shahid Kapoor, Alia Bhatt Voice Director: Warm, Chill, Fun SFX: Train leaving sound Alia: Bohoth garmi hai yaar Shahid: Just chill Alia: Chill? SFX: Bottle opening sound Alia: Coca Cola Zero Sugar? SFX: Shahid gulping sound Shahid: Wanna try? SFX: Bottle sound SFX: Alia gulping coke sound (bg song) Alia: Tanda hai Shahid: Aur Zero Sugar bhi Alia and Shahid together: Just Chill Chill, Just Chill

Assigment 10 | Jingles

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  Make your day joyful  With the fizz of Fanta Make your mood colourful With the orangeness of Fanta Grab yours, its the taste of joy!!! Start your day with a kick Make yourself swing By bringing up your wings As Redbull gives you wingsss!!!

Assignment 9| Ad Captions

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Easy, Butterly Win Chakka laga!!! Utterly Butterly Amooonn Get Overcharged  Power up in every sip Make your swag! Swift the way you gooo! Upgrade your journey Make your Way Dil Khulke Khawoo... Hungry? Zomato Kare! Zomato Kar, Cravings Bandh Let your Tomorrows be safer Live Fearlessly  Your Future Our Priority Bright the hall with your smile Your smile your confidence Let your smile shine Celebrate your moments with the Limitless Collections Dazzle yourself with Shinning Bangles  Make yourself  Elegant with Limitless bangles Into the Mist Make your own Mystery Enhance, Enchant and Embrace the Fog Make your change Inspire Elevating the future Upgrade your Tomorrows Think about the Calories  Think about the food and Don't let the Calories Count Eat Unhealthy Eat Healthy and leave the Unhealthy Leave the food Leave your hunger, Pick your Food

Assignment 8| Taglines

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    " I'm lovin' it" Have some more A place meant to be Room of happiness Grab your happy meal Let every Bite be Enjoyed      "It's finger lickin good"  Too yumm Worth to be in your tummy Break your diet, Have your chicken Wealth of experience Crave for the best           "Have a break, have a KitKat" Stress-free moments begin with KitKat Crave for the breaks Crush and Crunch, Feel the Munch Enjoy your breaks Crack your day with a break   "Just do it" Dream to Inspire Move Forward Make your wings fly Way to goo Be the Guardian         "Think different" Being Innovative Embellish your story Enhance your Guardian Let life be simplified Be Unique